C U R R E N T L Y Blogging || Remember Your "Why"

Monday, May 21, 2018

Photography x Ashley Wierenga

"When I first started blogging I was seeking inspiration, motivation, + someone to justify all of my ideas. I figured if I needed that validation, someone else does too." -Me

What is your "why"? My "why" behind my CURRENTLY Kherington revolves around being the person I needed throughout different aspects of my life for someone else. I needed someone to be honest with me about motherhood, build confidence in me when it came to personal style, + validate all of my ideas when I started my blog + business. My tiny corner of the internet allows me to not only fulfill these needs for myself, but more importantly, for YOU! Today, I am sharing what it means to know your "why" when it comes to blogging + business, along with three ways this is directly connected to your content. 

Why It's Important
First, lets talk about what it means to remember your "why" + WHY it's important. Your "why" is the reason behind your blog or business. The reason why you started your journey in the first place. It drives whatever you do + is the motivator behind your decisions. Once you hone in on your "why" + what that means to you, everything else will fall into place.

One way you can make sure your why is at the forefront of your content is via authenticity. This is the place of inspiration for your content - how to keep it authentically you + completely genuine. When you are able to master this, your "why" will always show + your content will be a hit every single time.

Clear Direction/Decision Making
When you are firmly centered in your "why" it gives your brand clear direction + focus. This is important when you are trying to create niche based content. Focusing on your "why" when creating content gives you direction when it comes to how you want your audience to feel when they interact with your brand. Plus, remembering your why makes decision making easier for your brand + business. For example, if you are a blogger who works with brands via sponsored content, knowing your why makes it easier to decide if the partnership is a good fit. Sometimes you will have to say no to opportunities, but you can do so confidently when you have a strong "why" within your brand voice.

Audience Trust
A third way your "why" is directly connected to your content is that it builds trust. Your why will determine how you engage with your ideal community, audience, or client. If you are consistently creating genuine, authentic focused content, your ideal audience will be drawn to you. Not only will they trust you, but you will be seen as an authority in your field + your true ride or die's will come back to your content because they feel a strong connection with you.

Outfit Details || Cold Shoulder Duster x Marie La Mode | Crop Top + Trousers x Goodwill | Platform Heels x Target | Bag x Aldo

So again I ask you, what is your "why"? Share the reason behind WHY you create content via your blog or business with me in the comments. 

If you are searching for your "why" + what that means, I am currently accepting new clients for the month June via TWO of my Content Creation + Strategy packages {in person + virtually}. I have FIVE spots available for my strategy sessions to create a content schedule for the ENTIRE month of June. What better way to execute your why than creating a content plan that centers around what's most important to you.

For a full list of my current Content Creation + Strategy services, click here. You will learn more about my package offers + pricing {monthly, quarterly, + yearly options available}, past client experiences, and you can even book your session via my website. I look forward to working together soon! Remember, your b r e a k t h r o u g h is closer than you think!

Previously on CURRENTLY Kherington || Mom + Mini Spring Uniform
Next on CURRENTLY Kherington || Gingham Game x Picnic Pretty


  1. I love this post. Identifing your why sometimes for creative folks is the most challenging and liberating feeling. But, I agree, once you know your WHY everything seems flawless. Thanks for sharing.


    1. YES SHAWNICE! Narrowing down your "why" as a creative can definitely be challenging, especially since we naturally want to do and be all of the things - which is only possible when you have a "why" to center your focus on. It makes everything else so much easier after that! Thanks for reading and for your feedback!